Marketing Suite

Marketing Suite runs the whole marketing of a Magento store from the Magento admin: contacts and consent, segments with predictions, an email studio, campaigns with A/B tests, visual automations, on-site popups and a spin-to-win wheel, SMS, browser push, social publishing, personal coupons, a referral program, product recommendations, product feeds, revenue attribution, reports, a marketing calendar and an opportunity finder. Customer data stays in your store; it leaves only towards the providers you connect.

Contacts and consent
- One profile per email address and website for customers, guest buyers, newsletter subscribers and leads, with tags, custom fields, purchase statistics and an activity timeline.
- Consent per channel (email, SMS, push) with double opt-in and a consent log, subscription topics, a preference center with "pause for 30 days", a suppression list, two-way sync with Magento newsletter subscriptions, CSV import and export, GDPR export and erasure, and a REST API for contacts and custom events.

Segments and predictions
- 52 conditions (profile, consent, orders, products bought, cart, behaviour, engagement, coupons, predictions) in nested AND/OR groups with live counts; segments refresh on their own.
- 11 RFM segments and presets (VIP, engaged, unengaged, cart abandoners, birthday this month, ...).
- Predicted lifetime value, churn risk, next order date, best send hour and engagement score per contact.
- Hashed audience exports for Meta and Google Ads.

Email studio
- Drag-and-drop builder with 17 blocks: dynamic products (recommendations, cart items, order lines, recently viewed), personal coupons, countdowns, columns, video, social links, and visibility rules that show a block only to some contacts.
- A brand kit, 14 designed templates, personalisation with fallbacks, desktop, phone and dark previews, pre-send checks with a score and test sends. SMS and push editors.

Campaigns
- Email, SMS and push campaigns to segments and topics with exclusions; A/B/n tests with two to five variants of subject line, preview text or design and an automatic winner by clicks, opens or revenue; send-time optimisation per contact; throttling, frequency caps and quiet hours; reports with opens, clicks, unsubscribes and revenue.

Automations
- Visual flow builder with waits (time, time windows, until an event), conditions, A/B splits, goals and re-entry rules.
- 24 triggers: abandoned cart and checkout, browse abandonment, order placed, shipped, completed or refunded, back in stock, price drop, birthday, anniversary, win-back, replenishment, segment entered or left, registration, sign-up, tag added, coupon expiring, referral rewarded, custom events and more.
- 13 actions: email, SMS, push, webhook, personal coupon, tags, contact fields, topics, team notification and moving a contact to another flow; one-click cart restore links.
- 16 ready-made flows with designed emails: welcome series, abandoned cart, browse abandonment, post-purchase review, win-back, birthday, back in stock, price drop, VIP and others.

On-site
- Popups, slide-ins, bars, inline forms and teasers from twelve designs, including a spin-to-win wheel whose prize is drawn on the server, multi-step email and SMS sign-up, free-shipping progress bars and countdowns.
- Targeting by page type, URL, product, category, device, new or returning visitor, customer group, segment, traffic source, cart value and time on site; delay, scroll, exit intent (also on phones), inactivity, click and add-to-cart triggers; frequency rules and A/B variants with reports.
- Back-in-stock and price-drop sign-up on product pages.

Channels
- Email through Magento's mail transport (your SMTP module keeps working) with one-click unsubscribe.
- SMS through Twilio, Vonage, Plivo, Bird, Telnyx, Sinch, Infobip or any HTTP gateway, with STOP, START and HELP replies and short tracked links.
- Browser push with standard Web Push and VAPID keys, no third-party service.
- Signed outgoing webhooks; bounce and complaint webhooks for Amazon SES, SendGrid, Mailgun, Postmark, SparkPost, Brevo and Mailjet; an SPF, DKIM, DMARC and MX check of the sender domain.

Growth
- Single-use coupons with expiry from your cart price rules, and links that apply a coupon in one click.
- A referral program with personal links, rewards after a hold period and fraud checks.
- 9 recommendation engines (bought together, viewed together, similar, cart complements, best sellers, trending, new arrivals, recently viewed, personal picks) for emails and on-site.
- Product feeds for Google Merchant Center, Meta, Pinterest, TikTok and CSV.

Insights
- Dashboard, 9 report tabs, order attribution, cohorts, a marketing calendar, an opportunity finder with one-click fixes and a weekly report by email.

Social publishing
- Posts to Facebook Pages, Instagram, LinkedIn Pages, X, Bluesky, Mastodon, Telegram, Pinterest and Discord, scheduled, with previews; new products can be posted automatically.

Add-ons (separate packages of this product)
- Marketing Suite AI: emails from a brief, subject line variants, popup, SMS, push and social copy, segments from plain language, campaigns from a goal and a weekly AI report. Needs Techimprovement AI Content, sold separately.
- Marketing Suite for Form Builder, for Licensing and for Subscriptions: forms as lead sources, license onboarding and release announcements, and subscription flows and segments. Each needs the product it connects to, licensed separately; buying the Marketing Suite never unlocks another product.

Luma and Hyvä
Small plain storefront scripts for Luma, Luma-based themes and Hyvä (no compatibility module, no Tailwind rebuild), safe with a strict Content Security Policy, the full page cache and Varnish.

Managed in Marketing › Marketing Suite and Stores › Configuration › Techimprovement › Marketing Suite, with a permission for every page and action.

Requirements

• Magento Open Source / Adobe Commerce 2.4.7 – 2.4.9 (on premises and cloud); PHP 8.2 – 8.5 with the json, openssl and curl extensions (gd and intl recommended)
• Magento cron running (cron group ti_marketing) for sending, automations, segments and reports
• Outgoing email through an SMTP provider, with SPF, DKIM and DMARC for the sender domain
• Themes: Luma, Luma-based and Hyvä (Hyvä Theme 1.3 or later; no Tailwind rebuild needed)
• Optional: an account with an SMS gateway (Twilio, Vonage, Plivo, Bird, Telnyx, Sinch, Infobip or any HTTP gateway); HTTPS storefront for browser push; accounts of the social networks you publish to
• Add-ons: Marketing Suite AI needs Techimprovement AI Content 1.4.1+; the Form Builder, Licensing and Subscriptions add-ons need Form Builder 1.2.0+, Licensing 1.5.0+ and Subscriptions 1.6.1+. Each is licensed separately. The Marketing Suite itself needs no other Techimprovement module.